Every student must sacrifice self for our society since they are the seeds from the same soil and Imbibing this awareness, JIM aims to generate managers who aim to create egalitarian society. A well planned social involvement programme known as SHEPHERD is effective in the campus. A student gets 80 hours to be with rural commoners to analyze different socio cultural structures and express ones care and concern for the society constructively. Inequalities, injustice and the gap between the rich and poor are the area of focus. The students are encouraged to reform the lives of the marginalized positively and SJC & JIM collectively supports every constructive deed of a student.